Privacy Policy
Last updated: April 17, 2026
Profit AI LAB (“we”, “us”, or “our”) operates profitailab.com. This Privacy Policy explains what personal information we collect, why we collect it, and how we use it. By using our website you agree to the practices described below.
1. Information we collect
We collect information in two ways:
- Contact form — name, email address, and any message you submit through our contact page.
- Analytics and cookies — when you visit our website, Google Analytics 4 (via Google Tag Manager) automatically collects information such as pages viewed, session duration, approximate geographic location, device type, and browser. This data is collected through cookies and similar tracking technologies placed by Google Tag Manager (GTM-PNSFZGRK) and Google Analytics 4 (G-X9VJ7GT96P).
- Performance data — anonymous page load and Core Web Vitals metrics collected automatically by Vercel Speed Insights. No personally identifiable information is included.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings to block third-party cookies.
2. How we use your information
- To respond to your enquiry or book a discovery call.
- To send you a confirmation or follow-up email related to your request.
- To understand how visitors use our website so we can improve it (analytics data).
- To improve website performance using aggregated, anonymous speed data.
We will never sell, rent, or share your personal information with third parties for marketing purposes.
3. Data storage
Contact form submissions are stored in a secure database provided by Supabase (supabase.com), hosted on AWS infrastructure in the United States. Supabase is SOC 2 compliant. Data is retained for as long as reasonably necessary to follow up on your enquiry, and no longer than 24 months.
Email notifications triggered by form submissions are sent via Resend (resend.com) to our internal inbox only. Resend does not store your message beyond delivery.
4. Third-party services
Our website uses the following third-party services:
| Service | Purpose | Privacy policy |
|---|---|---|
| Google Tag Manager | Tag management & event tracking | policies.google.com/privacy |
| Google Analytics 4 | Website analytics & usage measurement | policies.google.com/privacy |
| Vercel | Website hosting & performance | vercel.com/legal/privacy-policy |
| Supabase | Form data storage | supabase.com/privacy |
| Resend | Transactional email | resend.com/legal/privacy-policy |
5. Your rights
You have the right to:
- Request access to the personal data we hold about you.
- Request correction or deletion of your personal data.
- Withdraw consent at any time (where processing is based on consent).
- Lodge a complaint with your local data protection authority.
To exercise any of these rights, email us at privacy@profitailab.com. We will respond within 30 days.
6. Children's privacy
Our website and services are not directed at children under 16. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
7. Changes to this policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date. Continued use of the website after changes constitutes acceptance of the updated policy.
8. Contact
Questions about this Privacy Policy? Reach us at privacy@profitailab.com.