About us
About Profit AI LAB
Profit AI LAB builds the Lead-to-Revenue™ System, a conversion system that turns leads into revenue for service businesses in Australia and the United States.
The system responds to every new lead in seconds, follows up until they decide, qualifies them, and books the right ones into your calendar. We install it for you in about 30 days, on top of the tools you already use. Some people search for us as “AI Profit Lab”: the company name is Profit AI LAB.
- What we build
- The Lead-to-Revenue™ System
- Category
- Conversion system for service businesses
- Who it is for
- Service businesses with inbound leads
- Where we work
- Australia and the United States
- Based in
- Melbourne, Victoria, Australia
- Founded
- March 2024
- Legal entity
- Rivoli Consulting Pty Ltd
- Founder
- Andrea Baratta

Andrea Baratta, founder
Andrea Baratta is the founder of Profit AI LAB and builds AI sales agents that respond to, follow up and qualify inbound leads for service businesses.
After a career in aerospace engineering and scaling a technology business past $30M, Andrea turned to a bigger problem: giving founders back their time. Today he automates the conversion work most owners still do themselves: capturing, responding to and qualifying inbound leads before the opportunity disappears. He writes every article on this site.
See how many leads you are losing
A 30-minute Lead-to-Revenue audit of your response time, follow-up and lead flow.